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Will Millennials be the green generation?

Will Millennials be the green generation?

Why has it taken us so long to promote sustainable plans and products? And why are the vast majority of people still not listening? What do millennials think?

Many people are unaware that a single non-recyclable item can land an entire container of recyclables. When your waste reaches the recycling authority, there is a high probability that there will be more non-recyclable items in the whole process, which ultimately means that it is cheaper to reject them, rather than sort and recycle the things that you should recycle and Recycle. paying attention to yourself.

However, millennials are forever changing and evolving trends, in every respect, in every industry. Their habits are smart, which has led to positive changes in general consumer behavior.

The circular economy

If you are not familiar with the circular economy, let me give you a brief overview.

In 1976, Genevieve Reday and Walter Stahel described their vision and goal for a loop economy, this was for a European Commission research report. Unlike a traditional linear economy (make, use, dispose of), a circular economy aims to keep resources in use for as long as possible, extract the maximum value from them while they are in use, then recover and reuse materials and products. that are at the end of their initial useful life.

Research has shown that millennials strongly support the spirit of the circular economy.

Who are the millennials? People born between 1981 and 1996.

This age group is making great efforts to take care of the planet and keep it healthy so that future generations can also experience a healthy planet. But what makes them different from previous and previous generations?

The difference

Older generations often adopted a stay-at-home style. In other words, a carefree style.

Millennials love to travel the world and explore different cities, experience different cultures. This is not possible if we continue to destroy the planet as there will be none left!

Millennials want to preserve the beauty of our planet, which is why they have mastered a dedicated approach to making changes, even the smallest ones, to have a positive impact. Things like buying a reusable straw for every time you crave a Starbucks and suddenly find yourself in the car ordering a caramel latte, to reduce your need to use or buy single-use plastic by getting a reusable water bottle. The list is endless.

In the business world, millennials have helped drive a plastic ban and a push toward sustainability.

Paper? We have been living in a first digital world for a few years; clearly it's time to stop destroying trees.

Tissues for bathrooms? It is not ecological. You may think that it is so; but is not. Replace your work toilets with hand dryers, protect the environment and improve employee hygiene - it's good for everyone.

There are many solutions and alternatives you can take to move towards a greener, safer and healthier planet. Consumers (especially millennials) are aware of organizations' sustainability credentials, and no greenwashing attempts or failure to adopt sustainable practices will be trusted or bought.

Millennial spending

As there are changes and trends in behavior and spending, by 2025 millennials are forecast to represent approximately 75% of the workforce. This essentially means that disposable income is on the rise, and spending habits will be more influential for years to come.

Millennials will demand products that meet their expectations and needs, and they won't settle for less. Sustainability is the new trend and it sparks many conversations in the social world. With access to multiple social media platforms and the ability to instantly share opinions and thoughts, sustainability topics have become hot, often making the headlines. This is the power of millennials and social media - an incredible combination!

They also love everything that is trending. If it is a trend, you can be sure that it will jump to the trend. Green trends include saving turtles, recycling home decor pieces, using reusable shopping bags, and much more.

Green technology

Millennials are paving the way for a better future, with revolutionary approaches, technology and intelligence in their courts. We are hopeful that someone can move towards a more sustainable and greener future: it is them. Those who love avocado, Ikea and Starbucks drive-thrus.

They are extremely eager to demonstrate their passion in public, as seen through buying habits and behavior. With the rise of online shopping, businesses and consumers must adapt to the changes they will face. This is where shopping habits lead to new challenges with regards to packaging, delivery, and recycling. This in return will allow us to develop a circular and efficient economy.

Young engineers and scientists from around the world are developing technology solutions that are specifically aimed at reducing global warming and climate change. Here are a couple of examples:

Waste To Energy - Creating energy from waste. There are various waste treatment solutions that generate energy in the form of hot water, steam or electricity.

Vertical gardens / farms - Implementing vertical gardens in buildings has become popular with young business owners and brings many benefits to the environment. They don't need irrigation, which eliminates unnecessary water use, and they are also safe from extreme weather events like floods and droughts.

How to be more ecological?

If you plan to follow in the footsteps of millennials, here are some things you can do to reduce your carbon footprint and help the environment on a daily basis:

  • Familiarize yourself with a list of products and items that are not recyclable. It is not just plastic and tissue paper. Duct tape, books, wrapping paper, take out cups are other things (among many) that cannot be recycled.
  • Reduce your energy consumption by switching to LED bulbs. These bulbs are substantially more energy efficient than traditional bulbs.
  • Buy everything local! Support your local vegetable market and don't waste fuel traveling alone to do your shopping when you can do so in a most timely and efficient way.
  • Buy reusable items. Water bottles, travel mugs, shopping bags, reusable plastic, etc.
  • Invest in green businesses and organizations. These are paving the way for a cleaner, healthier and better future.

Many people believe that recycling and living sustainably is complicated; but is not. We highly recommend that you help us make the world a greener and more energy efficient place to live. Not just for us, but for future generations.

By Roxanne Berry - Article in English - Passionate about traveling, writing and being able to capture adventures and memories through a lens. A huge fan of inspiring and promoting change in a growing world.

Video: Stop calling them Millenials or Gen Z! Matt Stewart. TEDxHotelschoolTheHague (October 2020).